Who would have thought that you could improve healthcare by
learning about hotel operations?
The organizers of IHI’s 24th annual National
Forum, that’s who.
The Forum Excursions are a very popular item on the menu in
Orlando this week. I had the chance to
visit behind-the-scenes at the Marriott World Centre, with the intent of
linking best practices in other service industries to healthcare. (Yes, we are a service industry!)
A few lessons learned:
Visual management –
hotel staff used visual management extensively to relay information such
as daily guest volume, special events and that day’s guest service focus (that
day, it was “anticipating guests’ needs).
There were no fancy computer displays, just white boards, markers,
colored paper and tape.
Eliminate variation – at a buffet service, every item –
right down to bread and salad – is placed at the same location, every
time. This makes it easier to tell at a
glance when items need to be replenished and makes it less likely that a certain
dish will be overlooked. Staff can work
together more efficiently as each person knows ahead of time where their
partner will be placing the dish that they are carrying. Less confusion and rework.
Relations with staff – Marriott staff are called “associates”. Managers all said the same thing: Take care
of your associates and they will take care of the guests. I asked if the hotel was unionized. It isn’t.
One manager commented “If we look after our associates, there’s no need
for 3rd parties to be involved.”
Standard work – A great quote from the executive chef: Open
the kitchen with a list; Close the kitchen with a list. He told us that staff were required to use a
series of lists for every aspect of running the kitchen. Even if a cook had worked in the same area
for 20 years, they would still use a checklist to start the day, and be accountable
for each task by initialling it.
The most surprising insights about hearing the customer’s
voice came from an unlikely area – Lost and Found. These associates gather, store and (hopefully)
return items found on hotel property. The
manager told us that they keep every (legal) item no matter how worn out it
looks. She gave the example of a scrap
of worn and stained blanket that had been left in a room. Frantic parents called the hotel looking for
their young daughter’s special “blankie” and were thrilled to hear that Lost
and Found had it. The manager told us that
only the customer could decide the whether an item was valuable or not.
We asked whether the hotel staff telephone guests to let
them know that an item was found in their room.
We were surprised to hear that they don’t do this. The manager explained that, if they were to
call a guest’s home and say “This is the Marriott in Orlando. We found your cellphone in your room,” the
spouse answering the call might be surprised to find out that their partner had
been in a hotel room – without them.
Calling the guest’s home seemed like it would be an innocent and helpful
thing to do, but hotel staff realized that it was a potential violation of
privacy.
Forum Excursions – highly recommended!
Kishore, I agree we have much to learn from the hospitality industry. I recently returned from meetings in Ottawa. I had not been feeling well. I was flustered because I arrived late for the meeting I was supposed to chair and had an armload of stuff when I arrived in the lobby. Attentive hotel staff quickly rescued me, directed me to my meeting room and arranged for my luggage to be stored until I had a chance to check in. It seems like small stuff, but their approach made me feel I was expected, welcomed and the centre of why they were there. We would want all our patients to feel the same.
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